Industry Engagement

Ann Daw
Specialty Food Association, Kraft Food, and Kraft Foods International

Ann Daw
Specialty Food Association, Kraft Food, and Kraft Foods International


An inspiring business leader who consistently achieves stellar results through a clear vision, the development of people and executing with excellence. Ann has a penchant for creating growth by challenging paradigms, handling ambiguity and simplifying complexity. She is a team builder who gets the best out of people by listening and appreciating diversity of thought. She is a savvy marketer having both leveraged the positioning and essence of established brands and creating new brands.

Ann’s experiences have been diverse from leading a not for profit trade association reporting to a Board of Directors, to leading for profit businesses with full P&L control and solid line reporting relationships with all functions - from start-ups to $250MM portfolios, domestically and internationally.

Most recently at the Specialty Food Association where she reported to the Board of Directors, she grew the membership by 30% on a base that had been stagnant, expanded the Assn’s shows significantly, increased the net assets five-fold, established a Foundation, put in place proper governance of the business, and inspired a staff towards a culture of innovation, accountability and collaboration. A former Board Chairman said it best: "Before you came along, all I cared about was being in the Fancy Food Show (which the SFA owns and operates). You made me and the membership care about the Association."

Prior to joining the Specialty Food Association, Ms. Daw was with Kraft Foods as Senior Vice President of Business and Marketing Development in the International Division and VP of Global Marketing Resources and Initiatives. She previously headed Strategic Planning for Phillip Morris International and led Marketing and Sales for the Asia Pacific Division of the company out of Hong Kong.

Ann is particularly passionate about causes having to do with children, sports and health, and hunger. She coached and umpired Little League baseball for 13 years and was the President of the Elmsford Little League. Her husband and she have established a Foundation in their son's name, giving cross country camp scholarships to students from Division One schools in Westchester and Putnam Counties, and through the Specialty Food Association convinced the Board to create the Specialty Food Foundation to break the cycle of hunger and improve food recovery. Ann is also helping her church as Vice-chair of the Parish Council and on the steering committee for the building of a new hall for the children of her parish.

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