Cascadia Managing Brands
Cascadia Managing Brands
Bill Sipper is one of the food and beverage industry’s bright stars, having held senior level executive positions at some of the top beverage marketers in the world. Sipper has gained valuable experience and knowledge, most notably in the entrepreneurial beverage arena.
Because pioneering beverage brands owned and operated by young, start-up level companies requires a different blend of core competencies and talents than does beverage sales and marketing at big beverage, Sipper has played an important role in the growth and development of many beverage brands including Evian, Clearly Canadian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice, and many others.
He is currently Managing Partner at Cascadia Managing Brands, a food and beverage-consulting firm based in Ramsey, NJ which works with many large and small brands. Mr. Sipper co-founded Cascadia Consulting Group LLC in 2003. Cascadia Consulting Group LLC merged with Managing Brands to form Cascadia Managing Brands in April 2011.
Mr. Sipper served as Senior Vice President of Marketing at the Ultimate Juice Co. (A Division of North Castle Partners), from February 2001 to August 2002. At Ultimate Juice, Sipper was responsible for national and regional marketing for this $150 million super premium refrigerated juice company. Naked Juice was sold to Pepsico.
Prior to serving at Ultimate Juice, Sipper was President and Chief Operating Officer of Tear of the Clouds/Keeper Springs a White Plains, NY based philanthropic consumer products company founded by Robert F. Kennedy, Jr. While serving in this capacity from September 1999 to February 2001, Sipper was responsible for all aspects of the business. Sipper tripled sales in one year. He implemented a licensing strategy effectively outsourcing all aspects of the operations. Nestle Water North America manages Keeper Springs to this day. Tear of the Clouds has donated over $1M to environmental charities.
As Vice President of Fresh Samantha, Inc., Sipper was responsible for the day-to-day sales, marketing, distribution, operations, and strategic planning. While pursuing these managerial functions, Sipper led the company to profitability through a restructuring that ultimately led to the acquisition of Fresh Samantha by Odwalla. (Coca-Cola has since purchased both companies.)
It was while serving as Director of National Sales for Nantucket Nectars (Cambridge, MA) from 1995-1998 where Sipper’s position as one of the best entrepreneurial beverage salesman and marketers was cemented. When Sipper arrived at Nantucket, the company was lacking the key sales systems it would require if they were to reach the levels of growth the founders had envisioned. As a result of Sipper’s guidance and the creation of professional sales systems, Nantucket Nectars increased sales from $3 million to $65 million in just 3 short years. Dr. Pepper Snapple purchased Nantucket Nectars.
Prior to Nantucket Nectars, Sipper was Vice President of Sales and Marketing from 1993 to 1995 for the Chatham Beverage Company, a New York based $750 million privately held corporation. Before this position, Sipper was Senior Vice President of Sales and Marketing for Mootch & Muck, a Brooklyn, NY based distributor of premium beverage brands.
Sipper started his beverage career as District/Regional Sales Manager from 1989 to 1991 for Great Brands of Europe (now known as Danone), where he expanded sales of Evian and Saratoga Mineral Water.
Sipper has been featured on several episodes of the TV Food Network’s Unwrapped and a PBS documentary The Water Wars. He has been guest speaker at Columbia University School of Business as well as various trade conferences throughout N. America, Asia, Europe, and the Middle East. He has been quoted in several trade and consumer publications ranging from the Wall Street Journal, Beverage World, Barrons, NY Times and Brandweek to Playboy.
Mr. Sipper is a two time member of the Board of the Directors of the National Osteoporosis Foundation and an original Advisory Board Member of The Walden Woods Project (www.walden.org),
Mr. Sipper lives in Ramsey, NJ with his wife and two children.