Founder & CEO
Founder & CEO
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in digital marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is the digital agency for the social age, boasting a client roster that includes brands such as Pepsi, Microsoft, WellPoint, Pernod Ricard, and NestléPurina.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC’s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion. In 2011, Deep Focus also launched the Moment Studio, a creative newsroom for branded content.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, and “Best CEO Social Media Presence” by the Shorty Awards, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a co-founder of the Technology, Advertising & Startup Council.
An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.