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Industry Engagement

Jim Hoagland
Ito En (North America) Inc.
Chief Operating Officer

Jim Hoagland
Ito En (North America) Inc.
Chief Operating Officer

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Jim Hoagland is Chief Operating Officer at Ito En (North America) Inc., a subsidiary of Ito En, Ltd, a publicly traded $4.2 billion beverage company based in Japan. Mr. Hoagland joined Ito En (North America) Inc. in August 2003, about one year after the North American subsidiary was established and the Teas’ Tea brand was launched.

An entrepreneur at heart, with more than 25 years of consumer packaged goods experience, Mr. Hoagland joined Ito En to seize the opportunity to help build a successful better-for-you beverage company in the United States while maintaining an unwavering commitment to the environment and to the community. In addition to the Teas’ Tea brand, Ito En (North America) Inc. currently markets the Sencha Shot brand of functional beverages and the Oi Ocha brand (traditional Japanese label) in food, drug and mass market retail outlets across the United States, Canada and Mexico.

Prior to joining Ito En, Mr. Hoagland was Vice President of Sales and Marketing at Carmichael Training Systems, a privately held health and fitness company founded by Chris Carmichael. Mr. Hoagland’s experience also includes key positions with OmegaTech, Inc., Rocco, Inc. (Shady Brook Farms), Perdue Farms and Thomas J. Lipton, Inc. Mr. Hoagland is the Founder/CEO of Nuevo Latino Natural Foods, Inc., a manufacturer of Latin American and Caribbean food products sold under the Tambobamba brand name.

Mr. Hoagland received his B.A. in Spanish and Economics from Rutgers College in 1983 and his M.S. in Agricultural Economics from the University of Massachusetts in 1992.

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