Industry Engagement

John Maggiore
Maggiore’s Sales & Marketing

John Maggiore
Maggiore’s Sales & Marketing


John has been in the grocery business for over 25 years, he founded Maggiore’s Sales & Marketing in 2003, as a consultant and broker to the Natural/Specialty trade, with a primary focus on grocery, dairy and frozen in the Supermarket Channel.

Prior to setting out on his own John was the Category Manager of Natural Food for Stop & Shop Supermarkets based in Boston, MA. John pioneered the store with-in- a-store Natural Food departments at Stop & Shop, creating over 150 departments in less than five years. Natural Food sales grew at Stop & Shop from $6 million when John took over responsibility for the department to $67 million when he left.

Before John became Category Manager of Natural he had buying responsibilities in numerous categories including Specialty Cheese, Specialty Crackers, Gourmet Coffee, and Specialty Pasta as well as Frozen and Dairy Foods.

Currently John is working with some leading manufacturers in the Natural Food channel including Pirate Brands, Red’s All Natural, Siggi’s Yogurt, Halo Top Ice Cream, Seapoint Farms, R.W. Garcia and Angie’s Popcorn, and has worked with other leading companies in the past including Bear Naked Granola, Larabar, Vita Coco, Justin’s, KindBar and Ian’s Natural Foods.

John serves on the Board of Directors of Vermont Nut Free Chocolates, and Cheating Gourmet, and also serves as an adviser to Biena Foods, Healthy Life Brands (VeggieFries), Evoke Foods and Farmer’s Crate.

John has delivered presentations and seminars at leading trade shows and conferences such as Natural Products Expo East & West, The NASFT’s Winter and Summer Fancy Food Shows, Bord Bia in Dublin, Ireland, Northeast Dairy, Deli, Bakery Association, Frozen & Refrigerated Association of New England, Canadian Consulates in Boston, and Kosherfest in New York.

For the last fourteen years John, with his partner Bob Burke, has run full day seminars and networking events on “Becoming a more Effective Sales Manager in the Natural and Specialty Channel”. Since its inception over 30 seminars have been run in Boston, Chicago, Denver and San Francisco and they have educated over 1,000 participants from 400+ companies. In the last couple of years they have teamed up with Jeff Grogg of JPG Resources for an Operations Seminar “Turn Your Supply Chain into a Competitive Advantage.”

John serves on the screening committee for Nutritional Capital Network (NCN) and in 2016 joined the Northeastern University Venture Mentor Network as a mentor for Food and Beverage companies.

John is a 1990 graduate of Northeastern University, Boston, MA and lives in Saugus, MA with his wife Donna and their three children, Monique, Paige and Kevin.

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