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Industry Engagement

Lori Tauber Marcus
Board Director and C-Suite Advisor

Lori Tauber Marcus
Board Director and C-Suite Advisor

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Lori Tauber Marcus drives marketing and sales governance serving in Board, Advisor and C-suite roles for private equity and venture capital backed businesses, and for nonprofit organizations. With deep global corporate and consumer insights, she guides organizations through international business expansion, enhancing brand equity and accelerating sales with innovative marketing solutions.

As Board Chair for DNA Diagnostics Center, a growing leader in private DNA testing services, Lori guides overall strategy and governance for corporate growth. As a Board Director for the past decade, and now the Vice Chair, of the Multiple Myeloma Research Foundation, Lori has helped double corporate giving and triple overall revenue, introducing a new corporate development model and leading strategic re-branding and customer/patient-centric digital marketing efforts. Lori also serves as a Board Director for SHARE, a New York City-based breast and ovarian cancer support organization, and she is on the CMO Advisory Board for VentureBeat, and an Advisor to the CEO and CMO of Carrington Farms.

Most recently, Lori served as Interim Chief Marketing Officer, Peloton, a private equity and venture capital backed home fitness technology innovator. Lori drove business growth with strategy, brand marketing, communications, PR, social/digital media, consumer insights, data analytics, creative services, and community engagement. Earlier, Lori led marketing and product management as Chief Global Brand and Product Officer for Keurig Green Mountain Inc., managing an approximate $1B P&L and establishing a global footprint for multiple business lines, launching and commercializing new, multi-billion dollar products. Lori also served as Chief Marketing Officer and Senior Vice President for The Children’s Place Retail Stores where she created the company’s first brand strategy and delivered its first integrated marketing system and new e-Commerce, digital, and mobile marketing tools. Prior to that, Lori built a successful 24-year career with PepsiCo, holding national and global Senior Vice President and general management roles, and earlier Vice President, marketing and brand management roles. Lori started her career with a division of A.C. Nielsen.

Lori holds a business degree from The Wharton School of Business at the University of Pennsylvania. She is committed to leadership, lifelong learning, personal and professional development, and as such, inspires others as an active presenter on leadership, management and marketing topics. Lori has been inducted into the YWCA’s Academy of Women Leaders, and resides in New Canaan, CT, with her family.

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