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Industry Engagement

Luke Ledyard
Cookie Chips
Director of National Accounts

Luke Ledyard
Cookie Chips
Director of National Accounts

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Luke is currently the Director of National Accounts for Cookie Chips.

Prior to Cookie Chips in 2016, Luke was the East Regional Sales Manager for KRAVE Jerky. At KRAVE Luke played a key role in launching and growing KRAVE’s business in the East by calling on buyers and distributors in grocery, natural, convenience and drug. In addition, he was responsible for managing a field sales and marketing team in the Mid-Atlantic and Southeast. KRAVE’s innovation completely changed the jerky category and this was realized in an acquisition by The Hershey Company in 2015.

Before joining the KRAVE team in 2013, Luke started as an Area Brand Manager at Pirate Brands, makers of Pirate’s Booty, where he worked directly with DSD and non-service distributors to grow the business at store level, where it all happens. In 2011, he was promoted to Mid-Atlantic Regional Manager and was responsible for a field sales and marketing team as well as headquarter buyer calls. In 2013, B&G Foods realized the snacking revolution created by Pirate Brands and acquired the company.

In 2007, Luke began his career with The Hershey Company as a Retail Sales Representative in MD, DE and Philadelphia. In 2015, Hershey was ranked as the #99th Most Innovative Company in the World as well as the #94th Most Valuable Brand in the World.

Luke earned his BS in Business Marketing from Elizabethtown College where he played basketball for 4 years. He currently resides just outside of Philadelphia, PA with his wife, Jill, and son, Liam while maintaining his allegiance for his Pittsburgh Steelers, Penguins and Pirates.

 

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