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Industry Engagement

Mark Maggio
MBD
President

Mark Maggio
MBD
President

1.00

I moved to Boulder, Colorado in 1994, where I co-­‐founded and operated Boulder Potato Chips until its sale in late 2000. With a modest investment we grew Boulder Chips into a national brand within the natural and grocery channels selling the Company to Inventure Foods. Following the sale I continued to direct the Boulder Chips brand while also managing sales and marketing for several other Inventure Foods brands and licensed products helping to grow Inventure Foods from under $15 million to over $80 million in gross revenues before leaving to launch MBD.

I created Maggio Brand Development (MBD) in 2006, to lead consumer products companies in the development and execution of marketing and sales strategies that would allow them to more quickly and profitably expand their brands. Since 1994, I have successfully launched more than 150 food and beverage SKUs in the US and Canada with more than 70% of them still in the market today. Through MBD I have launched 14 new companies and assisted 9 others in further developing their businesses.

Work includes: building comprehensive financial projections to assist in business management or attracting investors; creating national broker, distributor and retail networks; leading rebranding projects; directing new product development and reformulations; identifying opportunities in new categories and new channels; building sales strategies and trade marketing budgets; pricing and margin efficiencies and identifying out sourced manufacturing facilities. My scope of work primarily covers the conventional grocery, mass market, club, specialty and natural products channels.

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