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Industry Engagement

Mike McGuinness
The Co-Op
Partner

Mike McGuinness
The Co-Op
Partner

1.00

It has been said that it’s not what you know, but rather who you know. However, in the case of Mike McGuiness, it’s more about what you know, who you know, and a third and crucial component: how effective you are at bringing those two elements together in a creative and strategic way. Charismatic and shrewd, McGuiness has worked in some facet of PR/Marketing for 10+ years. While working as Director of Marketing for Spider Club in Los Angeles, McGuiness not only became a skilled event planner, but also developed an astute sense for trend forecasting, making him a go-to for high profile Hollywood events. This ability together with his close connections with key industry players and tastemakers made him ideal for developing boutique PR agency FMPR, which serviced some of the biggest names in business and Entertainment in its acclaimed six year run. Under this umbrella, he brought his special skills to one-of-a-kind promotion strategies for brands like The One Group, vitaminwater, and Reebok.

McGuiness’ unique ability to align brands with perfectly tailored PR campaigns has established him as one of the most effective and forward-thinking players in the game, one who not only knows the what and the who, but also the how of successful public relations, marketing and branding. The aforementioned skills made him the perfect fit to team up with his former vitaminwater client, Lara Bandler, whom he worked with to help with the brand’s buzz marketing. An expert in strategy and communications, Lara’s skill set combined with Mike’s, struck the perfect balance to provide all facets of Buzz Marketing and PR for their clients at their agency, The Co-Op.

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