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Industry Engagement

Sarah Rosen Shah
Madecasse
Marketing Director

Sarah Rosen Shah
Madecasse
Marketing Director

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Sarah Shah is the director of marketing for Madécasse Chocolate and Vanilla. Madécasse is a mission based brand working to fully produce chocolate from bean to bar in Madagascar. Prior to Madécasse, Sarah spent 3 years with social media based tech companies eBench and Crowdtap where she worked with clients including SABMiller, P&G, Mondelez, Kraft, Coca-Cola, Pepsi, Heinz and POM. Sarah has also spent time at The Dannon Company, working on brand strategy and product innovation for Activia and Light & Fit. She started her career working at Glaceau, launching Vitaminwater and Smartwater in new markets and identifying local influencers to fuel the grassroots movement. Sarah holds an MBA from the NYU Stern School of Business, and a BA from American University, where she played Division I soccer.

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