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Tracy Miedema
Presence Marketing/ Dynamic Presence Inc.
Vice-President of Innovation & Brand Development

Tracy Miedema
Presence Marketing/ Dynamic Presence Inc.
Vice-President of Innovation & Brand Development

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Tracy Miedema is the Vice-President of Innovation & Brand Development at Presence Marketing/ Dynamic Presence Inc., the nation’s leading brokerage agency for the natural products trade. In this role she is responsible for optimizing the growth and profitability of brands in the company's investment portfolio. Most recently, Tracy served as Director of Product Innovation for Earthbound Farm, heading up new business in category adjacencies.  Since 2012, Tracy has led graduate student teams in product innovation at the Darden School of Business.  She has also served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board.  Past roles include Marketing with General Mills' Small Planet Foods Division, and creating and developing consumer brands for Stahlbush Island Farm, a privately held farm and food processor. 

Education: BA, University of Washington.  MBA, Western Washington University. 

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