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Carrie Mesing
FreshDirect
Director of Private Brands

Carrie Mesing
FreshDirect
Director of Private Brands

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Carrie Mesing is the Director of Private Brands for FreshDirect, a leading online grocer in the U.S. Carrie is responsible for the strategy, sourcing, product development, assortment planning, partnership development, design execution, and overall brand management for FreshDirect’s private brands.

Passionate about food and retail, Carrie began her career consulting at one of the largest retailers in the U.S., H-E-B, as part of the sales and marketing firm Daymon Worldwide.

When not in the office, Carrie enjoys hiking outdoors, yoga, and cooking for her friends and family.

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