John Maggio


John Maggio

Operating partner

John is married with 4 children and lucky enough to live in Boulder, Colorado.

He has spent the last 22 years managing the comprehensive development, launch and growth of several food and hard goods consumer product brands and hundreds of products. John is astounded by thoughtful innovation and works at the highest levels with regard to branding concepts, evolution and management - especially as related to development within the Natural Products Industry.   

John is probably best known for starting his career as the Founder of Boulder Potato Company/Boulder Natural Foods, the producer of Boulder Potato Chips, now known as Boulder Canyon Potato Chips.  He later facilitated the sale of Boulder Chips to a publicly traded snack food company (now called Inventure Foods, NASDAQ: SNAK).

John is currently Strategy Consultant to several Companies, most notably: Empact Bars; Froodles and Eat a Bowl

John’s Advisory Board interests include:

·         A long-time Board Member to Justin’s, a nationally distributed line of nut butters and confections.  Justin’s is the innovator in its space and was backed by a private equity leader, VMG.  The Company exited to Hormel (NYSE: HRL) in May 2016.

·         Board Member of Thanasi Foods, a thought leader in the C-Store Channel in both Sunflower Seeds and Meat Snacks – both entities are category growth leaders – backed by a private equity firm, Encore Consumer Capital

·         John is also an Advisor to JJ’s Sweets/Cocomels; Ocean’s Halo; Good Day Chocolate

Favorite business saying: “Never sacrifice Margin for Volume” credit: someone very wise!