Paula Grant is an AF Operating Partner and brings her expertise in creating and designing successful brands to various companies in the portfolio on an as-needed basis. Paula is also CEO of Flood Creative and a creative force in the start-up space. Paula and her team were responsible for developing CORE Nutrition’s award winning packaging and served as the company’s creative voice throughout initial funding, growth, and eventual exit to Keurig Dr Pepper. Prior to CORE, Paula developed BodyArmor, a premium sports drink, and created and led the creative vision (naming, packaging design, and brand positioning) for the Fuze beverage brand. Paula is a graduate of Parson’s School of Design and lives in Nyack, NY where she is just far enough away from the City to stay connected but also have the true peace and quiet she needs to meditate on the next set of iconic brands she will bring to life.