President, IGNITE Sales Management and Consulting
Kent is the President and founder of IGNITE Sales Management and Consulting, a 25 person integrated sales development partner that serves as the manufacturer’s advocate in the industry. Most of IGNITE’s clients occupy the #1 or #2 position in the categories in which they compete, and include such industry leaders as Essentia Water, Blake’s All Natural and Talenti Gelato.
Kent is a 13-year Sales veteran of General Mills, Inc, where he led initiatives covering virtually all aspects of CPG industry including: regional and national wholesalers and distributors, corporate chains, category development and management, trade marketing and spending development, product sales and channel management and promotion, non-grocery channels (Wal*Mart, Target, Drug, Club), and retail development and execution. Kent also led and directed the National Sales, Category Management and Trade Marketing organizations of Small Planet Foods, the organic food division of General Mills. During his tenure, the organic division realized a 6,500+% increase in EBIT, and all time highs in net sales (more than quadrupling the sales growth of the rest of the organization), distribution and new product growth. Under his guidance, Small Planet Foods was awarded the Natural/Organic “Category Captaincy” from Cannondale and Associates for superior category leadership. Kent was also a recipient of a world-wide General Mills “Champions Award” for superior organizational accomplishments, given annually to approximately 35 individuals (out of over 25,000 employees). He also received four Regional, three Zone, and a National sales award at General Mills National Sales Meetings’ for his contribution to the sales organization and accomplishments during his career.
Kent is a life-long Nebraska Husker fan, avid marathoner and tri-athlete. He loves to travel and notes his favorite location as Queenstown, New Zealand. Most recently, Kent enjoys spending time with his wife and two sons!
Kent is on the hunt for great tasting, organic and nutrient filled pizzas.